Oré joins Vital Marketing.

Vital Marketing announced the hiring of Sandro F. Oré as Chief Marketing Officer. Oré comes over to Vital Marketing after a being Director of Brand Development for MasterCard, where he worked closely with Vital Marketing CEO Joseph Anthony. At Vital Marketing, Oré’s chief responsibility will be to establish and expand the agencies full service capabilities. Additionally, Oré will play a critical role in day-to-day client business and brand development on such agency accounts as Allstate, The US Army and Nintendo among others.

Beyond MasterCard, where Oré helped manage the day-to-day relationships with the brand’s roster agencies on general market and multicultural outreach, Sandro has extensive experience on the agency side with Grey Worldwide, Alcone Marketing, Dieste & Partners and GlobalHUE. The combination of agency experience with client-side, brand experience will be crucial as Vital looks to expand its full service practice.

“Because of the length and duration of many of our firm’s largest clients, we are in a unique position to now expand our relationships beyond experiential,” said Joseph Anthony, CEO of Vital Marketing. “Sandro will be crucial in creating the infrastructure that will allow us to expand our core capabilities to better serve our existing client partners, and continue to bring Vital blue-chip brands.”

“I’m extremely excited to be joining the team at Vital Marketing and contribute to the firm’s impressive growth,” said Oré. “As more brands are looking to leverage traditional and non-traditional marketing to reach consumers, we have a unique opportunity to build upon the agency’s successes to date in growing our clients’ businesses, and play a larger role moving forward in their brand development, beyond experiential.”