Beware the Professional Hispanic – Talent-Searching Beyond Ethnicity.

In my previous post (AdAge.com blog The Big Tent), I discussed the danger to clients of the mainstream agency’s Hispanic-acquisition practice of “poach the junior talent at Hispanic shops by promoting them beyond their capabilities.” Catchy, isn’t it? The point was that the same individual who a client might not have invited to planning meetings, for example, the next day might be in charge of that very planning.

A related practice exists in the client ranks and it is equally dangerous and even more pervasive in the industry. The practice is that of the Professional Hispanic vs. the Hispanic Professional.

Professional Hispanics have been around for a long time in the Hispanic Marketing world, but are becoming more widespread with the growth in importance and prevalence of Hispanic Marketing in organizations.

By Alberto Ferrer
The Vidal Partnership

To read full post on AdAge.com blog clicl on link below:
http://adage.com/bigtent/index?sid=Alberto%20J.%20Ferrer>