Patino new VP & GM at Univision TV in Austin.

Univision Communications Inc. announced the appointment of Luis Patino to the position of Vice President and General Manager of Univision Television Group’s (UTG) Austin station, effective immediately. In this position, Patino will oversee all aspects of Univision’s station KAKW-TV Channel 62 and manage the sales activities of the Austin TeleFutura affiliate, KVBO-CA, and its satellites that are owned by LIN Broadcasting. Patino will report to Ray Rodriguez, President and Chief Operating Officer, Univision Communications Inc.

“We are delighted to promote Luis Patino to his new position of responsibility for Univision. Luis brings a strong sales and management background as well as great creativity to his new job, and we look for continued great things from KAKW under his leadership,” said Rodriguez.

“I am truly delighted. It’s rare that one finds a job that one can be so truly passionate about,” said Patino. “I have the extraordinary opportunity to embody not only the passion for the job but for the product we sell. It is a privilege to represent Univision in Austin. As the market leaders we are more than just a television station, we are the voice and source of information for the growing Hispanic community. That is a responsibility I take very seriously.”

Prior to this promotion, Luis Patino served as National Sales Manager at KMEX/KFTR in Los Angeles, Univision’s flagship station. He previously served as Local Sales Manager at KMEX. He first joined Univision in 1997, working in the San Francisco office of Univision Spot Sales. From 1999-2005, he was National Sales Manager at KBNT, Univision’s affiliate in San Diego.