Tecate selects Adrenalina.
October 29, 2007
Heineken USA announced its selection of newly formed Adrenalina as its Hispanic advertising agency of record (AOR) for Tecate and the new Tecate Light.
“Throughout the extensive review process, we looked for a dynamic team that delivered a different perspective through breakthrough ideas with stopping power and a clear understanding of the brand’s essence,” said Ken Kunze, chief marketing officer for Heineken USA. “We are excited about bringing Paco, Manuel, and Jose on board and look forward to a dynamic and successful creative relationship that continues to drive equity in the Tecate brand in the U.S.”
As the new AOR, Adrenalina will be charged with developing insight-driven creative to support Tecate and Tecate Light and will work closely with Tecate’s BTL agencies to support Tecate’s integrated marketing platforms, including soccer and boxing.
“The members of this all-star Adrenalina team have a proven track record of delivering insightful and award-winning creative campaigns. That’s why we’re so confident the Adrenalina team as a united entity will take Tecate, an already explosive and bold brand, to new places,” commented Eduardo Casas, vice president, marketing, Tecate Brand.
