Telemundo premiers ‘Más Vale Tarde con Alex Cambert’.

Telemundo announced the premiere of its highly anticipated late night property, Más Vale Tarde con Alex Cambert (Better Late with Alex Cambert), to air on Thursday, November 29th (11:30pm/10:30c). The show will make it’s first-ever appearance online on Yahoo!Telemundo http://tv.telemundo.yahoo.com/Másvaletarde/> the day prior (November 28th) to its television premiere, with major sponsor Verizon Wireless.

Más Vale Tarde con Alex Cambert celebrates the best of American and Latino pop culture. The first of its kind late night show features interviews with top stars in either English or Spanish, great musical guests, and cross-cultural comedy, all set to the sounds of its rocking house band. The new late night show is a ground-breaking effort and represents a unique opportunity to offer the Hollywood entertainment community direct access to a global audience. Taped in Los Angeles in front of a live studio audience, the weekly series is broadcast from Telemundo’s brand-new studio at Universal CityWalk.

“Más Vale Tarde is a first on many fronts,” said Don Browne, President of Telemundo. “In addition to being the first late night show of its kind on national Spanish-language television, it is also the first Telemundo Studios production out of our new studios in CityWalk. Más Vale Tarde is another example of how we are leading the way in the Spanish language television industry. We will continue to innovate and evolve to bring great programming to our viewers.”

The Emmy Award-winning Cambert, an entertainment industry veteran, has a strong international following and a resume that includes co-hosting the 64th Annual Golden Globes pre-show, and serving as the entertainment and lifestyle correspondent for ABC’s Good Morning America. “Más Vale Tarde is such an exciting project because it lives in the same world I do – one that is multicultural, bilingual, and a lot of fun,” explains Cambert. “For the first time, a late-night show will speak directly to the 50 million Latinos in the U.S. that have their finger on the pulse of Hollywood and pop culture.”

The show’s online debut on Yahoo! Telemundo will include an exclusive Más Más Vale Tarde con Alex Cambert (more of Better Late with Alex Cambert) video made just for the web. In addition, the site will feature bloopers, interviews, and Alex’s daily video blog. The site will also incorporate several interactive tools including a user generated blog in which Alex will interact with the audience to get a pulse on what they are thinking. Viewers can also share their comments and opinions with other show fans on Yahoo! Telemundo Grupos (Groups) as well as ask questions related to the show on Yahoo! Telemundo Respuestas (Answers).

“The debut of Más Vale Tarde online offers a unique and exciting opportunity for our viewers to get to know Alex in an innovative way,” said Peter Blacker, Senior Vice President Digital Media, Telemundo. “We have created a vehicle that will provide a two-way communication between the audience, Alex and the producers of the show, allowing for the kind of instant access that viewers are looking for today.”

Jose Rivera Font, General Manager, Yahoo! Hispanic Americas added, “U.S. Hispanics are avid consumers of both TV and Internet and demand more options when accessing their favorite content. We are very excited to be able to offer an online experience that extends directly from the television screen to the computer screen ˆ our users can now watch their favorite show on TV and later go online to engage with fans and the show’s myriad interactive offerings.”

The new property is set to revitalize late night Hispanic television for viewers and advertisers alike. Pontiac and Verizon Wireless have signed on to be major sponsors of the show in both online and broadcast capacities. The Pontiac Garage music stage will be a staple of the show each week by bringing viewers top musical performances. A successful musical venue in the general market, Pontiac is now partnering with Más Vale Tarde con Alex Cambert to bring the hottest Pontiac Garage performances to the Hispanic Market. Additional advertising sponsors for Más Vale Tarde con Alex Cambert include Target, Coors Brewing Company and T-Mobile USA, inc.