GlobalHue redefines its Multicultural Expertise.

GlobalHue announced the creation of four new agencies to further brand its expertise: GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next. GlobalHue will be the holding company for all of these entities and will coordinate resources and maintain best practices across all companies. Strategically, this will reposition each company to stay ahead of the curve and continue to effectively reach the nation’s fastest growing markets — now and in the future. Also, it helps the companies better direct how their current and future clients connect with multicultural audiences.

Each company will offer services that are tailored specifically for each consumer market it targets. GlobalHue Latino, GlobalHue African-American and GlobalHue Asian Pacific Islander will be three separate agencies that concentrate on the specific market trends, consumer insights, attitudes and behaviors. GlobalHue also created GlobalHue Next, which will focus on targeting what GlobalHue has defined as the new general market led by multicultural influences. The new transition will be seamless to GlobalHue clients, who will continue to experience the one-stop-shop services and efficiencies they have always received.

“The restructuring of GlobalHue into separate companies will further strengthen our position in the industry as the premier strategic solution for our clients’ understanding of multicultural markets,“ said Coleman, GlobalHue Chairman and CEO.

“When you add the buying power of these key markets with the increasing influence they have on the general population, every company’s general market and multicultural budgets should be reevaluated,” said Coleman.