LatinWorks adds to Account Management Team.

LatinWorks based in Austin, Texas, announced the addition of several new members to its account management and cross-functional teams.

Scott McCracken has been named Group Account Director on the U.S. Cellular, Humana and ConAgra teams. He brings eight years experience working as Account Director at Casanova Pendrill in Los Angeles, and Account Planner at Dieste Harmel & Partners in Dallas. At Casanova, he led the Kohl’s account; at Dieste he worked on AT&T, Nationwide Insurance, 7-Eleven, Chiquita and Pizza Hut.

Issac Morales has signed on as Account Supervisor for the Batanga and ESPN DEPORTES accounts. Morales most recently lived in New York City, where he served as Account Supervisor at Conill Saatchi & Saatchi. At Conill, he supervised the campaign development of Proctor & Gamble brands including Crest, Olay and Folgers. He also has experience working with Sauza Tequila, Doritos, Lay’s, Chips Ahoy!, Oreo, Ritz and Capri Sun.

Roberto Garcia, originally from Monterrey, Mexico, joins LatinWorks as Account Executive on the Hyundai account. Previously, he served as Brand Manager at Ahorraluz in Monterrey, Mexico. Of special note, Garcia spent the last two years training for the Mexican National Track and Field Team and currently holds a junior national record.

Lesley Pitts has been named Account Executive for the NetSpend account. She most recently worked at Porter Novelli Public Relations in Austin, as Account Executive on H-P and Sharpcast.

Before signing on Assistant Account Executive, April Blackmon was employed as a Campaign Assistant at Think Street in Austin. She is now assigned to several accounts including ESPN DEPORTES, Batanga and St. Edward’s University.

Melissa Moore has been named IT Manager for LatinWorks. She most recently worked at GSD&M‚s Idea City in Austin as an IT Analyst.