‘Visual Radio’ experience for Mobile Customers.

RCS announced that it is working with Nokia to roll out the next generation Visual Radio experience to radio listeners and cell-phone users worldwide. Visual Radio enables mobile device users to receive FM radio broadcasts with fully synchronized interactive graphical content.

Visual Radio users will be able to see real-time information on artists, upcoming concert dates and other music-related topics on the phone display while simultaneously enjoying live FM broadcasts of their favorite radio programs. The service allows easy interactivity with the broadcast, such as participation in listener competitions and promotions. The new enhanced version of the service also allows radio stations to transmit visual advertisements at the same time listeners hear the spots on radio.

RCS President/CEO, Philippe Generali, said: “RCS has been working with Nokia to develop and perfect a brand new version of the Visual Radio experience. With the new tools developed by RCS, it is far easier for broadcasters to generate synchronized graphics alongside a station’s regular audio output. RCS and Nokia are worldwide leaders in our particular fields, so the association of two number one companies is very auspicious.”
Nokia’s Head of Visual Radio, Teemu Tarnanen, said: “It’s great to have RCS on board to expand Visual Radio and make it easy for broadcasters to implement the service for their audiences. RCS brings a wealth of experience and expertise to the table and we’re looking forward to working closely with them.”

The new relationship means that RCS will market the Visual Radio solution to broadcasters through its worldwide office network and Nokia will continue to bundle Visual Radio capability into millions of new devices.

As traditional radio looks for new ways of combating many competing forms of entertainment, Visual Radio provides broadcasters with the ability to build brand loyalty and attract new listeners by offering a truly compelling and interactive communications experience. Broadcasters can use Visual Radio to learn more about their audience through interactive promotions, quizzes and surveys. Broadcasters can also increase revenue by selling graphical content synchronized with existing audio spot inventory.