Hoyt named President & COO of The Bravo Group.

Eddie Gonzalez, Chairman of the Bravo Group and Chairman of Y&R Latin America, announced that he is consolidating the five offices of the Bravo Group under the single leadership of Eric Hoyt, effective immediately. Hoyt is currently President of Y&R, Wunderman and Bravo Miami.

“There is no better person to lead the unified Bravo network than Eric Hoyt. Eric knows the market. He knows how to build teams, has strong relationships with our clients already and is experienced across a wide range of communications disciplines. All of which has added up to a proven track record of delivering great work and results for clients,” said Gonzalez.

“This is an important step in our strategy to unify the talent and resources of all of our Bravo agencies on behalf of our clients, as well as to leverage the resources and expertise of Y&R’s Latin America network,” Gonzalez added.

“Bravo has critical expertise and talent in the US marketplace to help our clients reach Hispanic populations and grow their business,” said Eric Hoyt. “We are growing with the marketplace. By unifying our management structure, we are making sure that we can build the most powerful mix of people and communications disciplines. This new structure really makes us client-focused, client-driven,” he added.

Hoyt succeeds Linda De Jesús-Cutler, who is leaving Bravo to pursue other opportunities. “Linda has been an integral part of Bravo’s history and spirit from its early days. We are all grateful to her for the invaluable contributions she made over many years building this agency, and wish her every success in the future,” said Gonzalez.