Marketing y Medios … Adiós.

The Marketing y Medios insert will cease to publish as a separate insert in Adweek, BrandWeek and MediaWeek subscriptions, according to Sabrina Crow – Senior VP of Nielsen Business Media effective immediately.

“To better serve the information needs of our entire audience, Adweek Media will no longer be separating our coverage of the Hispanic marketplace but fully integrating that coverage into Brandweek, Mediaweek and Adweek, in print, online, and events, and delivering that content to the full audience of those three brands in print. As a result, Marketing Y Medios will no longer be published as an insert to a limited portion of Adweek, Mediaweek and Brandweek’s total audience.” stated Sabrina Crow – Senior VP of Nielsen Business Media.

Ms. Crow added, “There is no doubt that the Hispanic market has become vitally important to our entire audience and there is no practical way to limit our coverage to just a portion of the marketing and agency executives that rely on us for a complete perspective of the entire marketing and advertising universe. Our print coverage will be complimented by breaking digital news from the Hispanic marketplace and we will continue to develop opportunities to connect with marketers at in-person events. MyM’s Weekly Update email newsletter will continue to publish to serve the needs of our audience that wishes to have this content delivered directly to their computer or mobile device.”

Nielsen Business Media is under extreme financial pressure to increase revenues at any cost. They are taking a close look at all of the titles under their group to determine their viability.

“This is a sad occurrence, since it does not reflect the reality of the US Hispanic advertising, marketing and media trade marketing space in our Industry. Nielsen Business Media’s inability to create a functional and successful content and revenue model that could flourish in this unique space of ours is the real factor that determined their failure. We have successful models in today’s environment that offer content, advertising opportunities and deliver sustainable revenue streams such as the model used by Advertising Age, Hispanic Market Weekly and HispanicAd.com,” stated Gene Bryan – CEO of HispanicAd.com and ADnotas.com “readers and advertisers should feel confident with the quality and abundance of content and advertising opportunities that are available in delivering the needs of our industry.”