Hoy Expands Advertising Reach With Google Print Ads Program.

Hoy in Chicago and Los Angeles, announced that it is participating in the Google Print Ads program, becoming the first Spanish-language publication to participate. More than 600 English-language newspapers already take part in the program.

“We’re excited Hoy will be the first Spanish language daily to partner with Google,” said Anne Kelly, vice president of advertising for Hoy. “This is a great way for us to help more advertisers reach an important segment of the Hispanic marketplace.”

Google Print Ads enable advertisers to easily create, purchase and run traditional print newspaper ads from a single online interface in newspapers across the United States.