López Negrete Communications West lands NBC Universal Pictures Group.

Houston-based López Negrete Communications was selected as Hispanic AOR (includes national and local Hispanic media planning and buying) for NBC Universal Pictures Group after a review process.
López Negrete is handling both the Theatrical Release business as well as the Home Entertainment (DVD) portion of the business.

As a result, Lopez Negrete has opened offices in Los Angeles. Currently, the offices are currently in Glendale, however, agency co-founder, COO/CFO Cathy López Negrete is actually in Burbank this week finalizing construction and architectural plans for the property which will house Lopez Negrete Communications West in Burbank by the end of the year.

Staffing the account are: Alex López Negrete (President/CEO/CCO); Jim Irvine (Sr. Director of Communications Strategy & Planning Strategy); Teddy Hayes (Director of Investment Strategy and Media Director of the Los Angeles office); Leah De La Garza (Communications Planning Director/Home Entertainment); and, the rest of the Lopez Negrete Communications West team which includes: Sonia Rocha (Communications Planning Director/Theatrical); Lorena Tejas (Media Buying Supervisor); Nancy Avalos (Media Supervisor/Planning); David Scarborough (Media Planner), and Senia Sandoval (Media Buyer). Randy Stockdale (Executive Group Account Director, Houston), Lalo Wakefield (Director of Creative & Strategic Insights) and Trevor Schwartz (Account Executive), all of Houston are also assigned to the business.