Coors Brewing Company unveils advertising campaign celebrating Hispanic Community Leaders.

Coors Brewing Company has unveiled the 2007 Lideres campaign which recognizes and honors the work of Hispanic leaders. The Lideres campaign, launched in 2006, celebrates and supports leadership within the Hispanic community through print advertising that showcases national and local Hispanic leaders.

The 2007 Coors Lideres ads will feature 20 Hispanic leaders and will run in national and local publications during Hispanic Heritage Month. In 2006, 23 leaders were recognized in the campaign.

“Coors is proud to honor this diverse group of respected community leaders. They truly serve as an inspiration and an example of what one person’s dedication can accomplish,” said Rafael Fantauzzi, Hispanic Corporate Relations Director for Coors Brewing Company. Fantauzzi noted that the 2007 leaders include publishers, educators, business owners, executives, social workers and civil rights activists.

To select the individuals featured in the ads, Coors approached their Hispanic national and local non-profit partners asking them to identify community leaders who represent the values of their organizations and the communities they serve. From the 20 leaders highlighted in the ads, one will be selected to receive the Coors Leader of the Year award. Between October 15 – November 1, the public is invited to vote online at http://www.CoorsLideres.com for the leader they would like to see recognized as the Coors Leader of the Year.

“The Lideres campaign ads are a wonderful way to raise public awareness about the dedicated advocates who are working to transform their communities. We applaud Coors for creating the Líderes initiatives which supports capacity building for the Hispanic community,” said Manuel Mirabal, Executive Director, National Puerto Rican Coalition.

The ads feature the following individuals:

— The Honorable Rafael Anchia sponsored by the National Association of Latino Elected and Appointed Officials (NALEO)

— Cayetano Barrera, M.D. sponsored by The Tejano Monument Inc.

— Michael Barrera sponsored by the United States Hispanic Chamber of Commerce (USHCC)

— Robert Blackburn-Moreno sponsored by ASPIRA

— Honorable Adolfo Carrión sponsored by the National Association of Latino Elected and Appointed Officials (NALEO)

— Jim Chavez sponsored by Latin American Educational Foundation (LAEF)

— Lupita Colmenero sponsored by National Association of Hispanic Publications, Inc. (NAHP)

— George Garcia sponsored by Latin American Educational Foundation (LAEF)

— Rodolfo Hernandez sponsored by the American G.I. Forum

— Monica Lozano sponsored by the National Council of La Raza (NCLR)

— Madelyn Lugo sponsored by National Puerto Rican Day Parade

— Manuel Mirabal sponsored by National Puerto Rican Day Parade

— Antonio Morales sponsored by the American GI Forum

— Janet Murguía sponsored by the National Council of La Raza (NCLR)

— Carlos Orta sponsored by the Hispanic Association on Corporate Responsibility (HACR)

— Clara Padilla-Andrews sponsored by National Association of Hispanic Publications, Inc. (AHP)

— Lillian Rodríguez-López sponsored by Hispanic Leadership Institute

— Cici Rojas sponsored by the United States Hispanic Chamber of Commerce (USHCC)

— Andrés Tijerina sponsored by The Tejano Monument, Inc.

— Raul Yzaguirre sponsored by ASU Center for Community Development and Civil Rights