The Tres Amigos … a new Hispanic Agency!

The birth of a new Hispanic agency is about to be announced in the next couple of weeks. Headed by creative director Paco Olavarrieta, account man José E. Arandia and marketer Manuel Wernicky, the agency will have a link to medium size conglomerates of MDC Partners.

The first report on the news appeared in a comment by Miles Nadal, Chairman and CEO of MDC Partners, who told Businessweek.com about the possibility of this venture without mentioning names of the parties involved. Sources connected to the industry are certain that the yet to be named agency landed the Tecate Beer business.

Paco Olavarrieta was with the Vidal Partnership and more recently Ole, which he helped form and left last year. Jose Arandia and Manuel Wernicky come from The Bravo Group.