¡SORPRESA! expands programming.

¡Sorpresa! announced the appointments of Francisco Sibauste, Jr. as Senior Director of Affiliate Relations and Rodrigo Lopez, Esq. as Director of Business Affairs. Mr. Sibauste will be responsible for expanding our affiliate base as well as enhancing our current affiliate relationships. Mr. Lopez will provide business affairs capabilities to further the effort in original programming, co-production and licensing opportunities for the ¡Sorpresa! Network and digital community.

Mr. Sibauste brings to ¡Sorpresa! extensive experience developing sales and marketing plans, identifying key distributors and managing client accounts with over ten years experience in similar affiliate sales positions with a number of television and media properties including CoaXmedia, Cisneros Televison Group, MGM Networks Latin America, Bloomberg Media and HTV. He will be based in Miami and report to Tim Kelly, Vice President for Affiliate Sales and Marketing.

“As we make steady progress towards our subscriber goals, greater attention will be focused on expanding the rights we seek to acquire and increasing our original programming line-up; ultimately, strengthening ¡Sorpresa!’s affiliate relationships and increasing our audience,” commented Leonard Firestone, ¡Sorpresa!’s COO.