Univision launches industry’s first Digital Television Conversion Education Campaign.

Univision Communications Inc. announced that it has launched a massive multi-platform campaign to educate the country’s Hispanic population on the upcoming Congressionally mandated transition from analog to digital television broadcasting (DTV). Univision is taking the lead, starting its education program well ahead of the other broadcast networks in order to ensure that all Hispanics in the U.S. and Puerto Rico are appropriately informed about this complex and important issue.

As part of the first phase of the campaign, Univision today began airing thirty-second public service announcements (PSAs) on its broadcast television networks (Univision and TeleFutura), local television stations, radio stations and online site, featuring some of its most popular stars explaining the DTV transition. The second phase will provide instructions on how to receive additional information and money-saving coupons for the required conversion devices. In addition, Univision has launched a dedicated website, at Univision.com, Keyword: TV Digital http://www.univision.com/content/channel.jhtml?chid=6&schid=23224&secid=0>, which includes information regarding the transition to DTV, as well as answers to frequently asked questions and information on making televisions DTV-ready.

Univision is working with the Federal Communications Commission (FCC) and the National Telecommunications and Information Administration (NTIA) on this educational effort which will include a toll-free information hotline with Spanish-language capability to handle questions regarding the DTV conversion.

Over the course of the next several months, Univision will air special programs, cover the issue through local and national news and public affairs programs and host interactive events across the nation to facilitate the DTV transition process for Hispanics.

“I am very proud of the fact that Univision has launched this campaign a full three months before the FCC’s schedule, fulfilling our duty to go above and beyond to serve the Hispanic community,” said Joe Uva, CEO, Univision Communications Inc. “Our audience puts a great deal of trust in Univision to provide them with timely information regarding events in the nation that affect them, and the DTV transition is something we feel will impact a significant portion of the country’s Hispanic community. By addressing viewers’ concerns early and often through our education campaign, we are ensuring them that they will be able to continue to rely on Univision as their number one source of information on this subject, as well as other news and information, now and well into the future.”