Planning & Buying radio advertising in a PPM World.
September 3, 2007
Your GRP goals will change in an electronically measured era. Download this brochure (PDF) to see how the Arbitron PPM might change the way you plan and buy radio.
To download study CLICK on link below (Adobe Acrobat Reader required):
http://www.arbitron.com/downloads/arbitron2008mediaplan.pdf>
