Internet Cloud may dampen the huge cellular opportunity from Mobile Entertainment.

Some 35% of respondents to an In-Stat consumer survey of primarily North American users still only use voice services from their mobile providers, reports In-Stat. This presents a huge opportunity for the entire mobile service industry to get these consumers to partake of some mobile data and entertainment offerings, the high-tech market research firm says.

“There is a potential dark cloud on the horizon for the cellular operators, however, as unlimited Internet access packages may disrupt today’s enhanced service offerings, which are currently very tightly coupled to what a particular service provider wishes to offer,” says Gerry Kaufhold, In-Stat analyst.

Recent research by In-Stat found the following:

– Nearly 50% of respondents would use the Internet from an unlimited data package in place of other rich media services given the right pricing

– Too many models of handsets confuse users and fragment the market for services.

– People up to 45 years of age will become surprise drivers for future growth of enhanced services.
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