Hey! Nielsen: online Social Network for Popular Culture.

The Nielsen Company began the public beta testing of Hey! Nielsen, an online social network site for a diverse range of pop culture enthusiasts who are eager to make their voices heard to Nielsen clients and other decision-makers in the entertainment
industry.

Developed with Affinitive, a pioneer and leader in word-of-mouth (WOM) and social media marketing solutions, Hey! Nielsen could be an effective mechanism for Nielsen to explore — and define — a wide variety of experimental media and marketing research.

“Hey! Nielsen gives lovers of pop culture an opportunity to sound off online and to make their voices heard by decision-makers,” said Karen Watson, Senior Vice President of Communications at The Nielsen Company, and Executive Sponsor of Hey! Nielsen. “If you’re passionate about any aspect of the entertainment world, you will find like-minded consumers on Hey! Nielsen. We hope this will be a fun place to share opinions and discuss
your favorite shows, movies and music. And because we will be providing our clients with insights from Hey! Nielsen members, joining the network is a way to let the entertainment industry know what you think.”

Nielsen will also launch Oye! Nielsen, a Spanish-language version of the website in January.