Conill awarded Continental Airlines account.

Conill announced that it has been awarded U.S. Hispanic marketing duties for Continental Airlines. Additionally, Saatchi & Saatchi’s Mexico City office was awarded marketing responsibilities for the carrier in Mexico. The assignments were the result of a competitive agency review.

Conill’s efforts will include print, out-of-home, radio, television and interactive advertising. Creative development will begin immediately, with the first work anticipated to debut in the 1st quarter of 2008. The Kaplan Thaler Group in New York will continue to serve as the lead global agency for Continental Airlines with responsibilities for English language advertising in the U.S.

“The travel and hospitality business is fundamentally important to US Latinos, with 17% of them traveling every year for business and to visit family and friends,” said Cynthia McFarlane, EVP, Managing Director of Conill. “It’s an exciting time to do work in this sector, particularly for such a dynamic industry leader.”