US Media Consulting tailors solutions for Latin America and the Caribbean.

US Media Consulting created a unique advertising strategy generating exponential increase in revenue for an international corporation. This solution was designed in collaboration with ZenithOptimedia to provide an effective alternative for one of its most important clients to reach small and medium business consumers in Latin America.

Bruno Almeida, principal of US Media Consulting explains: “We have in our company a work force with over 15 years of experience in Latin American markets; we understand our client needs and present each with creative and unique advertising opportunities. Reaching small industry targeted publications, in this case, was the key.”

“Large corporate clients in the United States are facing a growing need to sell their products and services – not only to the large multinationals but – to the small and medium businesses in different industries in Latin America. In order to do so, we carefully segmented the media and the industries according to the clients’ needs and created an extremely tailored and effective way to reach the desired market,” added Juan Pablo Suarez, Advertising Sales Manager of US Media Consulting. “The results were outstanding!”

US Media Consulting teamed up with ZenithOptimedia to create the new approach as part of their business concept to tailor media plans to meet the needs of each client.. The strategy was to first identify relevant trade magazines, industry publications, association magazines and other small segmented publications. The second phase included thorough research and testing. The final media solution mapped out the exact needs of the client.
“US Media Consulting really is a company that goes beyond media placement and representation. About a year ago one of my biggest clients came to me with a specific need to reach the small and medium business consumers in different industries in Latin America. We teamed up and created a media plan that included new and original strategies and we achieved over-expected results,” said Diana Sevillano, Media Director of ZenithOptimedia, a subsidiary of Publicis, one of the largest communication agencies worldwide.