Pappas Telecasting launches TuVisión Network.

Pappas Telecasting Companies announced that its new Spanish-language television network, dubbed “TuVisión,” has debuted on five of the company’s television stations. The network had a soft launch July 1. TuVisión, which means “Your Vision,” is being broadcast on Pappas stations KAZH-TV/Houston, Texas, KTNC-TV, serving the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto television markets, KAZR/Reno, Nevada, KAZO/Omaha, Nebraska, and KAZJ/Sioux City, Iowa.

The programming of TuVisión, which replaces the underperforming Azteca America programming previously broadcast on these stations, follows the Spanish independent model successfully operating in key Hispanic markets. TuVisión features proven programs that are first-run in the TuVisión markets, obtained from the best program providers in each genre, and are scheduled to offer an alternative to competing network line-ups. Additionally, Pappas is working with Latino talent in the United States to develop original programming that is relevant to U.S. Hispanics.

Harry J. Pappas, Chairman and CEO of Pappas Telecasting Companies, said, “As the Hispanic market has matured, the desire by our viewers for additional great content has led to the development of this platform of high-value programming choices for America’s Hispanic audience. The model relies on a tried-and-true formula reflecting proven models and our experience as broadcasters over four decades.”

Dennis J. Davis, President and COO of the company, added, “The development of this new Hispanic programming platform with solid distribution and high-value Hispanic programming content will give us a unique opportunity to provide an additional great viewing experience to Hispanic audiences.”