La Comunidad unveils first brand campaign for Cyloop.com.

la comunidad has launched its first brand campaign for Hoodiny Entertainment Group’s Cyloop.com (formerly known as elHood.com), a digital entertainment destination focused on music and social networking.

This marks the site’s first-ever image campaign, a multimedia effort that illustrates the wide array of content and exclusive access to artists and songs available at Cyloop.com. The bilingual campaign, which addresses the fleeting nature of fame, introduces the tagline: “Some artists don’t last long. Enjoy them while you can.” The work consists of a series of five videos, a landing page, print and banner ads as well as a viral initiative.

“The campaign portrays the intense lifestyle of musicians, communicating the fun and free spirit of the Cyloop.com community,” said Jose Molla, co-founder and chief creative officer at la comunidad. “It also establishes Cyloop.com as the premiere site where artists and fans can enjoy interacting with each other whenever they want.”

“We wanted to bring fun back into the music industry with this campaign,” said Demian Bellumio, founder and president of Hoodiny Entertainment Group. “Everyone is too serious, mainly because of the current state of the industry. We think the best way to reignite the music industry is to reconnect artists with fans through humor.“