MTV TR3´S celebrates 1s anniversary with distribution milestone.

Just shy of its first year anniversary, MTV Tr3´s has more than doubled its reach among Hispanic TV Households. According to Nielsen, effective September 1, 2007, MTV Tr3´s is now in 6.2 million Hispanic TV households and 31.9 million total TV households overall. By securing widespread distribution that includes broadcast, cable, satellite and telcos since launching in September 2006.

“MTV Tr3´s’ critical reach allows us to amplify the voice of a new generation of Latinos and redefine the way young Latinos and Latino pop culture is portrayed,” said Lucia Ballas-Traynor, Senior Vice President and General Manager of MTV Tr3´s.

“Our hybrid distribution strategy allows MTV Tr3´s to create strong community presence and reach our young target in the neighborhoods and homes where they live and where their Hispanic identity is the closest and purest,” added Ballas-Traynor.

“The success MTV Tr3´ has had in such a short period of time validates the growing influence of young Latinos across the country and the way they are changing the American cultural landscape. It is also a testament to the expertise of the team building the channel,” said Christina Norman, President of MTV.