¡Sorpresa! acquires rights to ‘El Reto Burundis’.

Juniper Content Corporation’s ¡Sorpresa! network announced that it has acquired exclusive exhibition rights from BouncyNet Inc. for a three year U.S. broadcast of the successful Mexican children’s programs “EL Reto Burundis” and it’s two animated movies “Enredos y Marañas” and “Navidad con Angel”. The programming will air on the ¡Sorpresa! network in the afternoons beginning in October. “EL Reto Burundis” was launched in Mexico and was especially created for children ages 6 to 12 years old.

“In Mexico, the program characters are so endearing to our young viewers that it serves as an outstanding platform for the distribution of its many branded products,” commented Enrique Altamirano, CEO of BouncyNet and Burundis creator. He further added, “¡Sorpresa! is truly in a unique position to deliver this success to its cable operators and multichannel partners”.

“This partnership with BouncyNet Inc. allows ¡Sorpresa! to deliver proven and relevant programming to the largest segment of the Hispanic market—Mexicans in the U.S. —with a knowledge and affinity for the Burundis brand,” stated Maria Badillo, Vice President of Programming for ¡Sorpresa! “We will build upon its prior success with several US Hispanic market focused advertising opportunities to reach the youngest and fastest growing Hispanics.