Juanes ‘Me Enamora’ @ Sprint.

Sprint is partnering with twelve-time Latin Grammy winning rock superstar Juanes to offer exclusive mobile music and video of his anticipated new album “La Vida… es un Ratico” (Life is a Moment). His first single “Me Enamora” premiers on the Sprint Music Store September 4, providing customers with Power Vision phones an exclusive preview of the full album set to launch in October. Sprint will also be the exclusive wireless sponsor of Juanes’ 2008 U.S tour.

Sprint recently undertook an innovative branding initiative that focuses on how consumers and businesses are using and benefiting from Sprint technology today and how they will in the future. Building on that concept, Sprint will focus on a key attribute it delivers to its subscribers – speed – and the Juanes sponsorship will demonstrate that, by giving fans the opportunity to experience his powerful music on their wireless phones, instantly. This campaign will also be the first initiative within the Hispanic market to introduce the company’s new Spanish-language tagline “Sprint más allá.”

“I am excited to collaborate with Sprint and share my recent life’s work. I know how important a mobile device is for staying connected to loved ones and sharing important moments,” said Juanes. “After my last tour, I wanted to spend time with those who mattered most and experience life in a different way. I realized that life can happen fast and wanted to tell my fans through my songs to appreciate their own life’s ‘raticos’ any chance they get.”

“Juanes’ appeal is worldwide, stretching beyond the regional preferences of the Hispanic market. His lyrics tell stories that all of our subscribers can relate to and that is why this partnership makes so much sense for Sprint,” said Isaac Mizrahi, director of multicultural marketing for Sprint. “In this album he shares his own life moments through music, and Sprint allows fans to enjoy it instantly whenever they want.”

As part of the Juanes sponsorship, Sprint will launch an extensive multimedia campaign that includes national advertising (broadcast and online), in-store promotions in several Hispanic markets, as well as a national sweepstakes in 2008.