McDonald’s kicks off the 8th Latin GRAMMY Awards Celebration with Museo de la Música McDonald’s.

McDonald’s announced details of its sponsorship of the 8th Annual Latin GRAMMY Awards that will bring the spirit and excitement of la música Latina to Hispanic communities and Latin music lovers across the country, and offer consumers an opportunity to experience the Awards ceremony themselves as special guests.

“This year, McDonald’s will celebrate the 8th Annual Latin GRAMMYs in a big way by bringing all the excitement right to our fans in our Hispanic communities,” said Cristina Vilella, Director of Marketing, McDonald’s USA. “Our sponsorship role this year continues our long history of supporting Latin music and providing quality live music events for our customer’s enjoyment.”

In addition to being a major sponsor of the 8th Annual Latin GRAMMY Awards, McDonald’s sponsorship will come alive with three exciting elements, including: the Museo de la Música McDonald’s (McDonald’s Music Museum), a museum on wheels showcasing memorabilia from a variety of artists in the Latin music industry; the Latin GRAMMY Street Parties featuring performances from established and emerging Latin music artists representing various genres; and a national sweepstakes that will send winners to this prestigious Awards ceremony in Las Vegas.

“The Latin Recording Academy is thrilled to have McDonald’s as a presenting sponsor of the 8th Annual Latin GRAMMY Awards, and recognizes its efforts to support initiatives that bring Latin music to the general public through the Latin GRAMMY Street Parties, the McDonald’s Museo de la Música and the 8th Annual McDonald’s Latin GRAMMY Awards Sweepstakes,” said Gabriel Abaroa, President of the Latin Recording Academy.

The Museo de la Música McDonald’s tour will make its way across the United States stopping in Los Angeles, Chicago, Hialeah, FL, Dallas, New York, Phoenix, AZ, Albuquerque, NM, and Las Vegas beginning September 6th. It will feature artifacts from some of Latin music’s greatest stars including Celia Cruz, Selena, Tito Puente, El Gran Combo, Juanes, Maná, Alejandro Fernández, Ramon Ayala, Héctor Lavoe, Israel “Cachao” Lopez and Santana just to name a few.

The tour will include a Gibson Guitar POD Station giving participants a variety of musical demonstrations, and a scholarship station where visitors can obtain information about the RMHC /HACER Scholarship Program.

The “McDonald’s 8th Annual Latin Grammy Awards Sweepstakes”, from August 31st through September 30th, will give ten grand prize winners a trip for two to attend the 8th Annual Latin GRAMMY Awards show in Las Vegas on November 8th. The prize package includes round-trip airfare, hotel accommodations for a two-night, three-day stay in Las Vegas and a $500 gift card.