Telegaleria to launch Spanish-Language home shopping channel in the United States.
July 27, 2007
TeleGalería announced its plans to launch this fall on Spanish-language television nationwide. TeleGalería will broadcast its original programming weekly and online 24 hours a day, 365 days a year on multiple Spanish language networks. The breakthrough lifestyle home shopping channel will embrace the language and preferences of Hispanic consumers, offering viewers an unrivaled blend of the hottest brands, an entertaining shopping experience and program variety.
“TeleGalería will engage customers by focusing on the entire shopping experience rather than just the products,” said Fredrick Ackourey, CEO of TeleGalería. “By embracing the language, culture and preferences of Hispanics, TeleGalería will connect brands to the Hispanic consumer’s lifestyle.”
“Home shopping continues to grown in popularity globally. In the U.S., the home shopping market will exceed $13 billion and that growth trend is expected to continue as demographics widen due to a more diverse product mix, better media distribution and more entertaining and engaging formats,” said Ackourey.