EVENTUS taps Pedro de Cordoba as CMO.

Eventus announced the appointment of Pedro de Córdoba as Chief Marketing Officer (CMO). An industry veteran with 25 years of experience; he brings extensive experiential marketing expertise in the Hispanic and Latin America markets.

Mr. de Córdoba spent the last 5 years at Coral Gables based, Accentmarketing as Vice President of Strategic Brand Extensions where he played an integral role in the development and implementation of strategic marketing programs for many of the agency‚s clients including General Motors, Chevrolet, Farmers Insurance and the U.S. Navy. In addition, de Córdoba was instrumental in developing sports and entertainment related platforms with leading properties such as Major League Baseball and FIFA World Cup, as well as major recording artists such as Bacilos, Cabas and Mana.

As CMO for Eventus, de Córdoba will focus on growing the business through program and property development for Eventus‚ existing and prospective client base.

Nelson Albareda, Chief Executive Officer of Eventus said, “We are extremely excited to welcome Pedro to our team. His reputation and expertise in the Hispanic market brings tremendous value to Eventus, particularly in line with our strategic growth in sports and entertainment property development.”