iNSPIRE! relaunches as an independent & minority-owned agency.

iNSPIRE! announced the agency’s relaunch as an independent, minority-owned firm targeting Hispanics. The agency was part of Dallas-based Moroch Partners.

iNSPIRE! formed as the La Embajada agency to help McDonald’s more effectively reach the growing Hispanic population, and later changed its name to Moroch Latino to build its brand recognition with Moroch. In 2005, Moroch Latino changed its name to iNSPIRE!, branding itself under the philosophy and practice of “redefining marketing to Latinos”.

Beginning in 2003, the agency began their innovation in marketing to Latinos, pioneering a campaign with the Sacramento, Calif. McDonald’s Co-op to connect with the underserved, acculturated Latino Youth in English; the “LaTeens” campaign eventually expanded nationally to additional key Hispanic markets and won a Latino Marketing Award for Best Multicultural Advertising Campaign. Today, iNSPIRE! operates in 11 cities and works nationally, as well as locally, in both emerging and mature Hispanic markets for notable brands including McDonald’s, Midas, Tia Rosa – a division of Bimbo Bakeries, DART (Dallas Area Rapid Transit) and Verizon Wireless.

Recently, iNSPIRE! created an awareness and education campaign targeting Hispanics on the importance of bone health for the National Osteoporosis Foundation.

The campaign, “Somos un apoyo para ti” or “Standing tall for you,” informs Hispanics of steps they can take to decrease their chances of developing osteoporosis.

The agency has taken off in the past few years with the additions of iNSPIRE! President Tommy Thompson and a talented management and creative team. The talented roster has earned iNSPIRE! accolades including “Best Spot of the Month” by AdWeek in October for a McDonald’s Dollar Menu spot. In 2005 the agency won a Latino Marketing Award for a national Midas branding campaign, and Marketing y Medios awarded iNSPIRE! with “Best Hispanic Spot” for a McDonald’s television spot.

“This is a wonderful development for iNSPIRE!, and we are looking forward to the challenges and accomplishments of being an independent agency in an era of agency consolidations,” said Tommy Thompson, iNSPIRE! president. “Our redefinition and approach of how to best build brands with the varying segments of a constantly evolving Hispanic consumer market has been the secret to our growth and success.”

“iNSPIRE! has been a wonderful addition to our agency over the years and we’re thrilled that they have reached a point in their timeline of success to break out on their own,” said Tom Moroch, founder of Moroch Partners. “While iNSPIRE! is actively working to build their own client base, we are looking forward to future collaborations building the client relationships we currently share.”