Batanga assigns account to LatinWorks.
July 14, 2007
Just on the heels of getting $30 million in new financing, Florida based Batanga has assigned Hispanic AOR responsibilities to Austin-based LatinWorks for their internet property and college oriented platforms.
The internet music site held a rigorous agency search under the stewardship if Rick Marroquín – Chief Marketing Officer of Batanga.
Mr. Marroquín was previously the Hispanic Marketing Director of McDonald’s corporation.
