Starcom MediaVest Group receives AAF Mosaic Awards for Multicultural Marketing and Diversity Efforts

Starcom MediaVest Group (SMG) has been named a 2007 recipient of two Mosaic Awards hosted by the American Advertising Federation (AAF). The awards consist of several categories recognizing successful multicultural marketing and diversity initiatives. SMG is the only media organization to be awarded this year.

In the Workforce Diversity category, Starcom/SMG Chicago wins for its employee-based Lifestyle and Interest Networks for Knowledge ( L.I.N.K.S ) program which consists of varying affinity groups for staff members based on commonalities such as ethnicity, parenthood, sexual orientation and experience with the agency. L.I.N.K.S. engages employees in ongoing activities in support of SMG’s commitment to recruiting, retaining and advancing a diverse, inclusive workforce.

In the Multiethnic Interactive Media category, New York-based MediaVest wins for its Coca-Cola Black History Month “Timeline” campaign. Launched in February 2007, the program amplified Coca-Cola’s support of African American achievement through a multimedia marketing effort that included a Super Bowl kick-off and ad campaign saluting a series of milestones throughout black history.

“We are thrilled to be recognized by the Mosaic Awards, which celebrate outstanding efforts in multicultural marketing and diversity,” said global CEO Renetta McCann . “Since launching our diversity initiative three years ago, we’ve strengthened our commitment to achieving a workplace that celebrates, values and leverages all aspects of diversity, and this award is affirmation that we are making progress.”

The 2007 Awards will be presented during the Diversity Achievement and Mosaic Awards Luncheon & Forum, titled “Keys to Inclusion,” on Wednesday, September 26 in New York City.