Chase, MasterCard and Telemundo National Financial Education Tour.

Chase, MasterCard and Telemundo announced a financial education tour that is especially customized to meet the needs of Hispanic consumers in five major markets across the nation, kicking off in Chicago on Tuesday, Aug. 14 and wrapping up in Houston on Monday, Aug. 20. Chicago, Dallas, Houston, Phoenix and San Jose are all stopping points for the tour.

Chase, MasterCard and Telemundo believe educating consumers about smart financial practices and money management is crucial. Chase recently worked with Freddie Mac to be the exclusive advertising sponsor in select markets of “Nuestro Barrio” (“Our Neighborhood”), a Spanish-language TV mini-series about Hispanic life in the United States. This series subtly combines storylines with educational messages about important financial issues, including money management, credit and homeownership.

“We planned this tour to be an easy, interactive way to bring financial education into our Hispanic customers’ backyards,” said Gary Flood, president, Global Key Accounts, MasterCard Worldwide. “MasterCard already offers a wealth of resources on managing credit, and our hope is to enhance that information by partnering with Chase and Telemundo to encourage good financial planning and make certain this tour is a success.”

“We know how important it is for our customers to have access to advice as they plan for their future, so we continually look for ways to make it convenient for our customers to get that information in their neighborhood area,” said Kathy Witsil, senior vice president, Chase Card Services. “With that in mind, Chase and MasterCard teamed up with Telemundo to host this tour, with the goal of empowering and educating Hispanic consumers about their personal financial choices.”

“At Chase, we are committed to providing Hispanic consumers with products and services tailored to their specific needs, as well as financial guidance to help them manage their money,” said Rebeca Vargas, senior vice president, head of multicultural segments for Chase. “This is why we are inviting consumers to attend a financial education seminar in a relaxed environment. Attendees will have the opportunity to talk to Telemundo’s expert in finances as well as Chase bankers who will be there to answer any questions.”

At each event, consumers will hear from a guest financial expert from the hit Telemundo morning news show, “Cada Día,” and will receive financial advice and tips in a fun setting. Consumers will also have the opportunity to meet and greet a special Telemundo celebrity guest at the event, such as, Natalia Streignard—star of successful telenovelas like “La Tormenta” and “Anita No Te Rajes.” Both Chase and MasterCard will provide valuable information to help attendees plan for and achieve their financial goals.

“We are very excited to work with MasterCard and Chase to educate U.S. Hispanics on financial services information,” said Don Browne, president of Telemundo Network. “At Telemundo, we believe it is important for our audiences to be well-versed on something as important as their financial future.”