CAB: Power Of The Young.
July 13, 2007
Teens represent an important consumer segment with an aggregate income of $80 billion. With all the hype of alternate video devices – have teens deserted TV? Not at all as they are still glued to their TV sets, especially Ad-Supported Cable’s niche programming.
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http://www.onetvworld.org/main/cab/downloads/Power_of_the_young.ppt>