BabyCenter expands to reach the U.S. Hispanic Consumers.

BabyCenter, LLC an online resource for new and expectant parents, is releasing a new Spanish language site in beta at http://espanol.babycenter.com to meet the needs of the burgeoning U.S. Hispanic market, it was announced today by Tina Sharkey, Global President and Chairman, BabyCenter.

“It is part of our ongoing mission to offer moms around the world the most culturally relevant parenting information and access to valuable tools to help them raise a healthy and happy family,” said Sharkey. “We are thrilled to bring BabyCenter en Español into our global network of websites and provide marketers like our launch partner, JOHNSON’S Baby, with a great way to reach moms in an early stage of motherhood.”

“We are excited to reach U.S. Hispanic households in a new way through BabyCenter en Español,” said Bridgette Heller, Global President, JOHNSON’S Baby. “By leveraging the online platform, we are able to develop real conversations with Latina moms to share with them the latest information about our innovative, science-based baby care products.”

Along with the new site, which will officially launch in mid-September, BabyCenter will unveil a mobile pilot program featuring both a Wireless Application Protocol (WAP) site with key Spanish language content as well as outbound messaging with personalized information based on the stage of pregnancy or age of the baby.

“Since Latinos over-index in their use and adoption of mobile technologies, we thought this would be the most vibrant group of moms to test out this new offering,” continued Sharkey. “We will always strive to give moms access to all the information they need to know about motherhood no matter if they are at the office, home or out with friends.”