Media Rating Council accredits PPM AQH TV Ratings data in Houston.
July 8, 2007
Arbitron Inc. announced that the Media Rating Council (MRC) has accredited the average-quarter-hour, time-period television ratings data produced by the Portable People Meter ratings service in Houston.
“This is a significant milestone for Arbitron,” said Owen Charlebois, president, Operations, Technology and Research & Development, Arbitron Inc. “The Portable People Meter is the only personal, portable electronic meter system that’s ever been subjected to an MRC audit and has met the accreditation standards of the Media Rating Council for a portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away from home.
The Media Rating Council accredited the Portable People Meter radio ratings data in Houston in January 2007. At that time, Arbitron did not have a license to use its current source of language universe estimates in Houston to language-weight the PPM television audience estimates, and this factor had delayed final accreditation of the PPM TV data. Arbitron subsequently obtained a license for language universe estimates in Houston and the MRC has accredited the average-quarter-hour, time-period television ratings data produced by the Portable People Meter ratings service in that market.
