Compass Bank launches customizable features.

Compass Bank announced the launch of its Build-to-Order free checking account, a new checking account that lets customers choose the banking features they want. This innovation marks the first time that a bank offers an extensive variety of products and services that customers can directly choose and change in real time.

The Build-to-Order free checking account also lets you personalize your VISA Check Card debit card with your favorite photo. The customer can insert a picture of his children, family, pet or any other image he or she wishes to use. The personalized debit card comes free with the checking account.

Compass Bank is committed to helping Latino consumers have a free checking account with the exact features they wish to have, not what other banks obligate them to have.

“Compass Bank is committed to helping Latino consumers have a free checking account with the exact features they wish to have, not what other banks obligate them to have,” said Liliana Salas-Grip, Senior Vice President of Hispanic Marketing at Compass Bank. “Recent studies show that consumers prefer an account with features they can choose as their needs change. With the Build-to-Order checking account, features can be directly added or changed, in 5,000 different ways, to satisfy the needs of our customers.”

Whether a customer wants to save money, make their money grow or needs an overdraft fee forgiven, with this industry-leading checking account you can decide how to build your account with the features you really need, with 17 features available to choose from. Customers may also choose and change these features at any time.

“Historically, Compass has been one of the first banks to offer Saturday service, free ATMs and open branches on holidays when other banks were closed. The Build-to-Order free checking account and the personalized debit card are simply the next step Compass needs to take as part of its commitment to stay at the forefront of banking innovations, with products and services suited to our customers’ lifestyles,” said Mark Gibson, Executive Vice President and Marketing Director of Compass Bank.