24 Horas launches in New York.

Published by Tricom Media, 24 Horas launched since the company sees an opportunity due to Impremedia’s purchase of Hoy and adding the newspaper to their portfolio with El Diario.

“24 Horas is catered to the New Latino. An educated and hard working individual with limited time to read the news and can afford to spend an average of 20 minutes either online or reading the paper in order to be informed or entertained” Said Eddie Cruz, Publisher and Founder of Tricom Media.

24 Horas is already available to consumers throughout the New York and Tri-State areas and its guerrilla distribution in POP’s, mass transit points, home delivery and street Newsracks. 24 Horas and 24horasweb.com editions have blogs, Video commercials and Podcast 24.

“Internet usage among Hispanics grew 950% in the past three years and the New York market needed ‘The next generation’ of Hispanic Newspapers to efficiently tap into it. That is our business opportunity.” Said John Maisel, a Hispanic Media expert and a Tricom Media consultant.

“Our goal is to quickly gain market share by offering a revolutionary product, more in tune with the times we are living in and the vibrant city we call home. We strive to offer advertisers more for their investment and the best results in their advertising,” said Gary Albanese, 24 Horas sales director and a seasoned New York newspaper executive.