Entravision adds Arbitron PPM.
June 16, 2007
Arbitron Inc. announced that Entravision Communications Corporation has signed a multi-year, agreement for Portable People Meter radio ratings services in Los Angeles, Phoenix, Denver, Sacramento and Las Vegas, as and when those services are rolled out by Arbitron.
The agreement encompasses all Entravision radio stations in those markets, each of which Arbitron is planning to convert to the Portable People Meter ratings methodology by the end of 2010. The agreement expires December 31, 2012.
