Two seconds are all an advertiser needs.
June 9, 2007
According to The Boston Globe , more than 1,200 US radio stations run by Clear Channel Communications Inc., including four in Boston, have been selling super-short ads the company calls “blinks” and “adlets” that are tucked between music or disc jockey’s chatter. Blinks, in about two seconds, may spit out three or four words like “Sweet tea at McDonald’s.”
By Se Young Lee, Globe Correspondent
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