Azteca America to launch on KBWB-DT in San Francisco.
June 2, 2007
Azteca America announced that it has entered into an agreement with Granite Broadcasting to have its programming broadcast throughout the San Francisco market as a digital multicast on full-power digital station KBWB-DT.
“This is an important piece of our national footprint, and we are glad to be on the cutting edge of technology with this full-power digital station,” said Adrian Steckel, CEO of Azteca America.
The signal will be broadcast over-the-air on channel 20.4 throughout the San Francisco-Oakland-San Jose area. Viewers can also see Azteca America on DIRECTV channel 42 and Comcast basic digital channel 196 or channel 620 on the Hispanic tier, effective July 1. Cable and satellite coverage are of utmost importance in the San Francisco market, given that an estimated 87% of Hispanic television viewing comes from these sources.
This is the first time Azteca America has broadcast its signal as a multicast digital feed in any market.
“This is part of our commitment to viewers and advertisers alike to guarantee continuity in San Francisco, the eighth largest Hispanic market in the country,” said Luis J. Echarte, Chairman of Azteca America.
