MTV Tr3 expands music programming strategy team.

MTV Tr3´s has expanded its music programming strategy team by promoting Jesus Lara to Senior Vice President, Music and Talent and hiring Michael Galbe as Vice President, Music and Talent, it was announced by Lucia Ballas-Traynor, Senior Vice President and General Manager for MTV Tr3´s. Jose Tillán, recently promoted to the new position of Senior Vice President, Content and Music for MTV/VH1 Latin America, will continue playing a strategic role with MTV Tr3´s.

In addition to overseeing the MTV Tr3´s music programming strategy, Lara will also be responsible for the pan-regional music and talent strategy for MTV and VH1 in Latin America, reporting to Tillán.

In both roles, Lara will be the primary liaison between MTV Tr3´s and MTV/VH1 Latin America and artists, record labels, management companies and talent agencies. Lara will oversee the talent needs for both MTV Tr3´s and MTV/VH1 Latin America including events airing in both the U.S. and Latin America such as “Los Premios MTV,” and “MTV Unplugged.”

“Jesus is an accomplished, creative, and vision-oriented music executive who has a unique understanding of the passion Latino youth have for music. He has been integral to our efforts to position MTV Tr3´s as a leading music authority and his expanded responsibilities will help us create even deeper relationships between our audience and the artists they love and want to know more about,” said Ballas-Traynor.

“Having Jesus head the Music and Talent Departments reinforces our commitment to music. He will play an instrumental role aligning synergies between the Latin American and the U.S. Hispanic markets,” said Tillán.

Galbe will manage MTV Tr3´s talent and music initiatives, and liaison with the Latin and general market entertainment industries. He will help secure and supervise talent for MTV Tr3´s programs such as “Mi TRL,” “Sucker Free Latino” and “Rock Dinner,” as well as managing and developing initiatives that reinforce the MTV Tr3´ brand on and off the channel, such as concert tours, music events, and retail presence. Galbe will report to Lara.