Azteca Americas adds markets.

Azteca America announced the addition of Sherman, Texas as its 58th market in the country and 60 markets with Yuma, Arizona and Chico, California, giving the network presence in all of the top 40 Hispanic markets in the country.

“We are excited to see Una Vez Mas completing their Texas Network, with the previously announced station in Houston and now Sherman,” said Luis J. Echarte, Chairman of Azteca America.

“The Sherman-Ada market is an important part of Una Vez Mas’ Texas Network strategy, which will allow advertisers to reach every DMA in Texas,” said Terry Crosby, Chairman of Una Vez Mas, LP. “We look forward to providing the best Spanish-language programming to our viewers in this dynamic market.”

Coverage in the Chico-Redding market will be through the Cocola Broadcasting Companies station KKDJ channel 58. Cocola Broadcasting Companies, which also operates Azteca America stations in Fresno and Boise, is one of the leading independent television operators in the country.

“We are always looking to expand our Azteca America markets and we are happy to add KKDJ to the growing Azteca America footprint,” said Gary Cocola, Chairman of Cocola Broadcasting Companies.

Carriage in Yuma is through Time Warner as part of the previously announced national “white area” agreement, which covers markets where local over-the-air stations are not present. The signal is carried on Time Warner channel 221.