Gordito Branding launches.

Gordito Musica & Publishing announce the formation of Gordito Branding. Gordito Branding is designed to provide corporations with music and lifestyle marketing to better help them reach the ever growing Latin youth market through music. These opportunities will be in the form of corporate sponsorship of artist, strategic and integrated marketing campaigns and cohesive brand development.

Victor Castro will serve as President of Gordito Branding, where he will develop endorsement, sponsorship and marketing campaigns for Fortune 500 companies in regards to the Latino market. The group will service only Spanish/Spanglish music, since Gordito Publishing is the experts in Latino music, it will stick to its primary focus of Latin music. The group will provide music and entertainment for Gordito Musica Artist as well as affiliate labels that partner with Gordito.

Victor Castro said “Our position in the publishing business is growing rapidly; we are the only music licensor to film and TV who deal with nothing but Latin music. We have begun to receive request from companies and advertiser’s on helping them with music that can identify their product. We are successful because we focus only on Latin music, we believe in specialization. Our music is authentic and the youth feel our artist.”

Gordito Musica & Publishing has been providing music to MTV, CBS, ABC, and are responsible for music releases through Gordito Records. They cover urban Latin music as well as every form of Latin music in the world.