Latin2Latin Marketing & Communications launches.

Arminda Figueroa, founder and President, announced the launch of Latin2Latin Marketing & Communications (L2L) to provide clients with creative marketing solutions that reach the exploding Hispanic consumer segment. L2L offers a wide spectrum of services including marketing plan development and implementation, event planning and promotion, entertainment sponsorships, business development, public relations and talent management.

Launching with an impressive roster of clients, a staff of two full time employees and a network of collaborators, L2L will work with brands in the entertainment, consumer products and wireless industries, including: Anheuser-Busch, Inc., Scholastic Media, TeatroStageFest, POP Solutions, Former Miss Universe Barbara Palacios and Barbara Palacios Design, author and TV chef Elsie Ramos, Metrocommute, and Miapogeo.com (about to launch, new social networking website for bilingual Latinos).

“Mindy, is one of the most talented and passionate marketing executives I know. She launched Maya & Miguel with a multi-faceted marketing campaign and helped make it well-known brand and TV series for kids,” said Leslye Schaefer, Senior Vice President of Marketing and Consumer Products, Scholastic Media. “I’m pleased that Scholastic will be a client of her new company and I know we’ll continue to benefit greatly from her innovative marketing skills, and her knowledge and understanding of the Latino consumer.”

“I saw an opportunity to launch the kind of firm that can develop and implement smart, strategic, and quick-to-market programs for clients seeking to reach Latinos,” said Arminda Figueroa, a bilingual marketing executive with experience on both the client and the agency side. “L2L will be a match-maker of sorts – a role that requires an understanding of the Latino’s relationship to both established and emerging brands. We aim to help our clients reach their goals through both traditional and emerging media opportunities.”