CityReach Latino parks their trucks and needs coins for the meter.

CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.

Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.

Advertising and marketing responsibilities for CityReach Latino were being handled by San Antonio based Creative Civilization.