Global Advertising 1st unveils HUD’s Homeownership ad campaign.

The U.S. Department of Housing and Urban Development (HUD) launched its new multicultural advertising campaign to coincide with National Homeownership Month in June. Created by Global Advertising 1st (GA1), a full-service marketing solutions agency specializing in creating strategic campaigns targeting a multicultural audience, the focus of the campaign is on educating low to moderate income African Americans and Latinos about homeownership opportunities and the benefits of FHA programs.

Each year since 2002, President Bush has designated June as National Homeownership Month, with the goal of increasing minority homeownership in America by 5.5 million by the end of the decade. With the US Department of Housing and Urban Development as the designated government agency put in place by the President to ensure the goal is met by the expected date, June is a key month in getting this message to their core audience.

“This is the second year that we’ve worked with HUD on their homeownership campaign targeting African Americans and Latinos. It is inspiring to do work that ultimately leads to minority families being able to achieve the American Dream of homeownership. We look forward to continuing our work with HUD and providing innovative and effective campaigns that achieve results for our client,” said Derrick Hollie, President/CEO of GA1.

GA1 targeted the following cities to reach HUD’s core audience: Atlanta, Birmingham, Dallas, Denver, Detroit, Houston, Indianapolis, Memphis, Philadelphia and San Antonio. The campaign will include print, radio and internet advertising. National print media publications include Jet, Ebony, Latina and People en Espanol as well as placement in select local newspapers. Radio advertising will be placed across Radio One, Clear Channel and Spanish Broadcast System (SBS) stations.