Cano – as Director of Marketing @ La Opinión.

ImpreMedia, LLC has announced that Mike Cano has joined La Opinión as Director of Marketing and has promoted Olga Casabona to Corporate Director of Research.

Most recently, Mike Cano was President and CEO of LANG’s Impacto USA out of Long Beach. Prior to Impacto, he was recruited by the Belo Company to launch and develop Al Dia in Dallas, Texas, which he successfully grew into the leading Spanish-language daily newspaper in the Dallas/Fort Worth market. Before that, Mike was General Manager of the Orange County Register’s Excelsior.

“We are very pleased that Mike has joined La Opinión as our Director of Marketing. Mike’s reputation in the industry is formidable and he is clearly considered one of the leaders in Hispanic media,” said Monica Lozano, La Opinión’s Publisher and CEO. “His wide-ranging experience in marketing, sales, product development and circulation will serve us well as we continue to build this company,” added Lozano.

In addition to the Mike Cano announcement, ImpreMedia has promoted Olga Casabona to Corporate Director of Research from Marketing Research Manager.

Under her new responsibilities, Olga will provide strategic analysis and research to support the growth initiatives of all divisions including advertising, circulation, editorial, and online.

Olga joined La Opinión in 2003 as a Senior Market Research Analyst, and was appointed ImpreMedia’s Market Research Manager when La Opinión became part of the ImpreMedia umbrella. Prior to that, she was six years at McKinsey & Co and Accenture as a Strategy Research Associate in Madrid, London and Boston.

“Olga has very capably led the research team at La Opinión for the last four years and has provided invaluable expertise to the ImpreMedia chain,” said John Paton, Chairman and CEO at ImpreMedia. “Her insights into the competitive landscape, growth opportunities, and data-supported strategies will provide the foundation for expansion and success across all of our business lines.”