Wal-Mart Hands Multicultural-Media Account to 42 Degrees.

Wal-Mart Stores has ended perhaps the most storied agency-review process ever by giving its $60 million-plus account for multicultural media planning and buying to Starcom MediaVest Group’s 42 Degrees, New York, consolidating duties that had been with the retailer’s multicultural creative shops, according to people familiar with the matter.

By Jack Neff
Courtesy of Advertising Age.

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