Hispanic Agencies shine at 2007 ADDY Awards.

The American Advertising Federation (AAF) honored the exceptional work of the 2007 ADDY Award winners. The ADDY Awards are the world’s largest, and arguable toughest advertising competition, presenting both professional and student advertising. This year’s gala event took place during the AAF National Conference 2007, June 7–9, in Louisville, Ky.

The ADDY Awards showcased 73 categories of advertising, including the Student ADDY Awards, designed exclusively for college students. The ADDY program is unique among all advertising competitions in that it is comprised of three rigorous levels of judging beginning at the local club level, moving on to regional competitions and ultimately advancing to the national/international finals. With more than 57,000 entries annually, the ADDY Awards continue to demonstrate creative excellence from a wide range of advertisers and agencies.

This year, out of the 1,677 entries judged in the national competition, a total of 307 ADDY Awards were presented, including 137 Gold and 162 Silver ADDY Awards. Of the 2007 finalists, 1,537 were professional entries, resulting in 119 Gold and 150 Silver ADDYs and four Special Judges Awards. Out of the 140 student entries judged, 18 Gold and 12 Silver ADDYs were awarded. The 2007 Best of Show winners in both the Student and Professional ADDY Categories were announced during the ADDY Awards Gala, Saturday, June 9, at the AAF National Conference 2007 in Louisville, Ky.

The ADDY entries were judged by a distinguished panel of top creative professionals, including:

Archie Bell, Art Director, Arnold Worldwide
Rick Carpenter, President, DDB Los Angeles
Brett Elliott, Senior Copywriter, Lopez Negrete Communications
Gary Fox-Robertson, Vice President/Creative Director, Leo Burnett
Ari Halper, Vice President/Creative Director, Grey Worldwide
Patrick Hardy, EVP, Executive Creative Director, Tierney Communications
Raj Kamble, Creative Director, Lowe Worldwide
Javier Osorio, Creative Director, Lápiz
Gene Suliga, Creative Director, Performance Creative

Among the Hispanic agencies competing for awards, the following agencies received recognitions:

– Accentmarketing – Silver Addy for Music A la Carte

– del Rivero Messianu DDB – Silver Addy for Personal Music

– Grupo Gallegos – Gold Addy for Comcast; Gold Addy for Energizer

– la comunidad – Silver Addy for Citibank

– Zubi Advertising – Gold Addy for Florida Lottery; Silver Addy for YMCA